Forget Italy....How China Won UEFA Euro 2021

One of the biggest takeaways from UEFA Euro 2021 was the plethora of China marketing seen throughout the tournament. From Tik Tok to Hisense, Alipay to Vivo, Chinese brands produced the largest amount of sponsorship dollars for the 2021 UEFA Eurocup. In today's video we break down the growing trend and explain why this will only increase in the future.

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