Red Bull's 'junior' Formula 1 team has officially shed its Scuderia AlphaTauri identity in favour of a second rebrand in just four years - and this one leaves A LOT to be desired.
The Faenza-based team will head into 2024 as Visa Cash App RB thanks to a title sponsorship deal with a finance giant.
Title sponsorships are nothing new in F1, so why has this one in particular struck us as so objectionable?
Glenn Freeman and Edd Straw discuss the implications of the new name, make the case for why it goes against F1's wishes for a grid of 'franchises' - and debate the message being sent amid McLaren chief Zak Brown's public crusade against any F1 teams having a shared owner.
0:00 Visa Cash App RB
1:15 Is Stake that different?
3:02 Are Red Bull taking this team seriously
9:53 Zak Brown’s annoyance with Red Bull
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The Faenza-based team will head into 2024 as Visa Cash App RB thanks to a title sponsorship deal with a finance giant.
Title sponsorships are nothing new in F1, so why has this one in particular struck us as so objectionable?
Glenn Freeman and Edd Straw discuss the implications of the new name, make the case for why it goes against F1's wishes for a grid of 'franchises' - and debate the message being sent amid McLaren chief Zak Brown's public crusade against any F1 teams having a shared owner.
0:00 Visa Cash App RB
1:15 Is Stake that different?
3:02 Are Red Bull taking this team seriously
9:53 Zak Brown’s annoyance with Red Bull
Subscribe: http://the-race.com/youtube_subscribe
Website: http://the-race.com/
Twitter: @wearetherace
Instagram: @wearetherace
Facebook: http://facebook.com/wearetherace
Podcasts: http://the-race.com/podcasts
Thanks for watching - please like, share and comment, please also hit subscribe to show your support so we'll keep doing what we're doing.
https://www.the-race.com
http://www.twitter.com/wearetherace
- Category
- Formula 1
- Tags
- f1, formula 1, formula one
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