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The making of: an animated journey through the history of golf

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With the Genesis Scottish Open taking place as a co-sanctioned event with the PGA TOUR, a new chapter of golf was unfolding in Scotland.

As our alliance took an important step forward, our content teams worked together to bring to life a symbolic story of the "journey through golf".

We brought in Urban Scale Interventions and talented Art Director Greg Edwards to accomplish this in the most unique and compelling manner.

Here is a behind-the-scenes look from Greg at the project and process.

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Welcome to the Official YouTube channel of the DP World Tour. Every week you can find extended tournament highlights and individual player highlights from the likes of Rory McIlroy, Justin Rose and Tommy Fleetwood. This is also the home of the 14 Club Challenge, Little Interviews, Fastest Hole and many more challenges, pranks and world record attempts featuring the biggest golfers in the world.

► WEBSITE: http://www.europeantour.com
► FACEBOOK: https://www.facebook.com/DPWorldTour
► TWITTER https://twitter.com/DPWorldTour
► INSTAGRAM https://www.instagram.com/dpworldtour/
Category
Golf
Tags
Golf, European Tour, Rolex
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