The New Bronco Could’ve Tanked Ford | Up to Speed

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Pretty much everyone thinks the new Bronco is badass, but if Ford had messed it up they’d be in big trouble. Bringing a beloved automotive icon back from the dead is risky business, and it’s gone badly for a lot of manufacturers in the past—including Ford! What did they do differently this time? And why were the stakes so high? Find out with host James Pumphrey as he dissects the return of the Ford Bronco!

High-five to our own Bridget Davies for demolishing this edit. Follow her on instagram for a water-cooled Volkswagen overdose @bridgetinabox

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Donut Media is at the center of digital media for the next generation of automotive and motorsports enthusiasts. We are drivers, drifters, and car enthusiasts who love to tell stories.