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When Ronaldo's Single Word Cost Coca-Cola $4 Billion

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Joe Rogan and Patrick Bet David talk about Cristiano Ronaldo making Coca-Cola worth 4 billion dollars less by just saying "Water".

During the UEFA Euro 2020 press conference in June 2021, Cristiano Ronaldo made headlines when he pushed away two Coca-Cola bottles placed in front of him and instead held up a bottle of water, saying "Água" (Portuguese for water). Ronaldo is known for his dedication to a healthy lifestyle, so this gesture was widely seen as promoting water over sugary soft drinks.

The impact of Ronaldo's action was immediate. Shortly after the incident, Coca-Cola's stock price reportedly dropped from $56.10 to $55.22, wiping off approximately $4 billion from its market value. This incident sparked global discussions on health, product endorsements, and the power of celebrity influence.

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Category
Soccer
Tags
business, finance, success
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