Why Lando Norris should be Audi’s number one F1 target

When ex-McLaren boss Andreas Seidl starts as Sauber CEO in January his first priority will be hiring a new F1 team principal.
Seidl probably won’t be short of things on his to-do list, but we have a suggestion that in our humble opinion should be very high up: trying to recruit Lando Norris for Aud’s works F1 team.
The Sauber-Audi project is arguably the biggest winner from F1’s recent team boss silly season after poaching Seidl, and if it can swoop for another massive McLaren asset in the coming years then the new 2026 works team will be a very formidable set-up.

#F1 #LandoNorris #Audi

00:00 Audi's new F1 chief
00:44 The right fit
03:08 Would Audi appeal to Norris?
05:41 Audi's credibility boost

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