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The Future of Software Defined Vehicles (SDVs) with Ford's Doug Field | The InEVitable | MotorTrend

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MotorTrend's Ed Loh & Jonny Lieberman chat with Ford Motor Company's Chief Advanced Product Development & Technology Officer - Doug Field! The guys discuss Software Defined Vehicles (SDVs), how software is redefining the automotive industry, and the roadmap to full autonomy! Get the full story HERE ➡️https://bit.ly/3tgucOU

0:40 - Who is Doug Field?
5:42 - What is a Software Defined Vehicle (SDV)?
10:52 - What's the advantage of SDVs?
15:15 - What many car companies are going to miss about SDVs.
18:26 - SDVs in application, "A platform for creativity".
22:31 - Over-the-Air updates.
25:12 - How software is redefining automotive manufacturing.
29:21 - What is the defining characteristic of SDVs?
32:04 - Roadmap to full autonomy.
36:55 - What can be learned from the Outside Lands autonomous vehicle fiasco.
40:23 - The biggest hurdle toward full autonomy, "I believe it's harder than putting a person on the moon."
42:12 - "The software revolution is bigger than the propulsion evolution."
45:25 - Ford's SDV subscription services - where's the line?
54:55 - Role of Peter Stern, President of Ford Integrated Services.
58:44 - The importance of the automakers recruiting new talent from tech.
01:03:07 - What will my Ford be capable of 15 years from now?
01:07:01 - Adoption of the NACS (North American Charging Standard).
01:09:48 - Doug's car collection.
01:13:30 - Biggest cultural shift returning to the automotive industry.
01:18:05 - Building the right software engineering teams.
01:21:25 - Final thoughts.
01:24:21 - EV racing!

#TheInEVitable #Ford #MotorTrend

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