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The Raptors brought in Drake, the Knicks brought in me - Steve Stoute on NY's rebrand | First Take

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Part 2: https://youtu.be/-qf93cjgDWI
Part 3: https://youtu.be/dOpzUsMHnnc
Founder and CEO of Translation and United Masters, and rebranding consultant for the New York Knicks, Steve Stoute, joins First Take to discuss being hired by Knicks owner James Dolan to turn around the New York franchise, a move he compares to the Toronto Raptors calling on Drake to helping with their branding.
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